A new Ethereum-focused startup backed by founder Vitalik Buterin aims to win over Wall Street as the network attempts to keep up with broader developments in the crypto industry.

Etherealize, founded by former Nomura and UBS bond trader Vivek Raman, announced its launch Wednesday evening in New York.

“All roads flow through ETH. We’ll show the world why,” the company wrote in a statement posted on X.

The startup describes itself as an “institutional marketing and product arm” for the Ethereum ecosystem.

“In terms of Wall St assets, we’re focused on bringing entire asset classes onchain, starting with the credit markets,” Raman told Decrypt.

While