While Tesla and SpaceX CEO Elon Musk has embraced Dogecoin (DOGE), his father is pushing a meme coin that trades on the family name—whether his son likes it or not.

Errol Musk has lent his backing to a Solana-based meme coin called Musk It (MUSKIT), seeking to raise between $150 million and $200 million to support a for-profit think tank, the Musk Institute.

In an interview with Fortune, Errol Musk said he is unbothered by critics who believe the meme coin is riding on his son’s fame. “I’m the head of the family,” he said. “It really started with me in our