Communify Fincentric, a digital platform created through the recent merger of Communify and Fincentric, has hired Nicole Nakashian, former chief operating officer at InvestCloud, as its first COO.

In August, Communify, a company owned by Just Build It, a software investment firm launched earlier this year by InvestCloud founder John Wise, acquired Fincentric, a developer of mobile applications and websites for retail brokerages and other financial institutions, from S&P Global. The combined platform will include markets applications and client and advisor apps, with Wise serving as chairman and CEO. 

Nakashian spent the last seven years at InvestCloud, where she helped scale the